At Kyo Agency, we begin every process by researching our possible clients in full detail, this includes what they do, what products/services they provide, how long they have been in business, where they are online and offline, and what they are looking to achieve. In order to get to the last point, we do market research on similar brands, study their progress offline and online, report their progress and technique based on what we see. Based on our competitive analysis, we create an initial tone of voice to follow for each brand and use that to create our initial designs and whether they will be graphic or lifestyle, video or static, etc.